Change

6 Oct

I recently read Heath and Heath’s book on change titled “Switch. How to Change when Change is Hard”. It is available here on Amazon.  The book outlines change by appealing to the rational mind, motivating the emotional center, and shaping the situation.  Here is a video review of the book on YouTube.  If you are in any type of a leadership situation, or plan to be, I highly recommend spending $15 and purchasing the book.

How does this relate to this blog?  How does change relate to athletic training?  How does this book and idea about change have anything to do with promoting the profession of athletic training?  Great questions!

Our profession has long suffered from professional identity.  We have complained and whined among ourselves, many have quit the profession, few have worked hard to affect our identity on the national level, but still we suffer from a lack of professional identity.  We all want to do something, but what?

My previous blog entry highlighted a TED Talk with the idea that great change often comes from small adjustments.  Watch the talk if you haven’t.  Start thinking on what small changes we can make as professionals to make the Switch.

Change is hard.  We need to change our professional identity.  HOW?

Over the next few weeks, I will go through the outline in Switch to discuss my ideas on affecting a change in our professional identity.  I can’t do this alone and the more discussion we can have the greater affect we can have.

One Response to “Change”

Trackbacks/Pingbacks

  1. Change – Part 1 | promotetheprofession - October 14, 2016

    […] Prologue Part 2 – A review of Heath and Heath’s book “Switch How to Change  When Change is Hard“. […]

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