Its About Relationships

3 Aug

For years, I have focused my continuing education in athletic training on hand’s on skills.  I went to a McKenzie course.  I have attended a lot of strength and conditioning courses and even become a USA Weightlifting coach.  I am well versed in nutrition and hydration strategies.  I stay up on concussion management, protocols and testing.  I have gone to several manual therapy lectures and Advance Tracks for PATS.  One thing that has been missing in all of this is that athletic training is about relationships!

It was once said “No one cares how much you know until they know how much you care.”  So much of what athletic training meetings and symposia cover are the latest treatment modalities, rehabilitation protocols, nutritional supplements and strategies, taping techniques, braces, etc.  But in my opinion, there should be regularly offered a course in public relations and building relationships.

Relationships are the most important public service that an AT offers to the populations that we treat.  I went to a local AT conference yesterday and this was the main topic of the morning sessions – relationships and public relations.

In the schools, ATs are there every day attending games and practices getting to know the coaches, athletes and parents.  In college, ATs fill the same role but the relationships with the parents are diminished due to distance.  In the industrial setting, ATs get to know the workers and often get to interact with them on a daily basis.  The successful ATs are the ones that build those bridges of relationships with their athletes/workers.  Build bridges, not walls was a theme of one of yesterdays presentations.

So take a minute to identify what relationships are important and how you can improve those relationships.  The best part is that building relationships is often free requiring only effort in conversation. Be accessible and friendly!

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7 Responses to “Its About Relationships”

  1. Tom Nowakowski August 3, 2011 at 1:38 pm #

    Great post Paul, so very true!

  2. Piotr damek July 4, 2013 at 12:37 pm #

    many people do it wrong when they try to build their network. Instead of asking: “What that person can do for me?” they should ask: “What can I do for them?”. This approach, dramatically increases their chances to build a relationship.
    For someone who is interested, the book “Your network is your net worth” by Porter Gale covers this subject in details

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